Kim, Khloé and Kourtney will be launching a sunless tanning line with New Sunshine LLC. Kardashian Sun Kissed, which is an Ulta exclusive, will be available at the retailer in mid April.
“Every time I put [on] sunless tan before, it wouldn’t be even — so we wanted a system that was really easy but yet is a full system,” Kim tells WWD.
According to Kourtney, the line is good for the skin and doesn’t contain sulfates or parabens.
The system contains three steps and a different product needed for each, all are priced between $12.99 and $19.99. The first step involves using either Body Exfoliator or Color Maximizer, $12.99 each; the seconds step can be done with either Instant Sunless Lotion or Instant Sunless Spray, $19.99 each, and the final step is to apply Tan Extender with Bronzers.
The sisters also have a makeup line and fragrances. Industry sources are estimating that Sun Kissed could make up to $10 million in its first year at counters.
Are you anxious to try this new product from the Kardashian sisters?