Rihanna has just been tapped by M·A·C cosmetics to collaborate as “creative partner” for RiRi Hearts M·A·C. The collection is said to have four limited edition color collections, and is set to launch throughout 2013. This is the first time the cosmetics brand has teamed with a celebrity on a long-term collaborative effort.
The first product to hit shelves will be a lipstick called RiRi Woo, inspired by MAC’s iconic Ruby Woo shade. It will be available around the time of Rihanna’s ‘Diamonds Tour’ performance at Barclays Center on the 4th and 5th of May. Women’s Wear Daily reports that there will be 31 products in total. The summer collection will include a Lustre Drops shade and a powder blush duo. The fall collection includes four additional lipsticks, a deeply pigmented Lipglass version of RiRi Woo, two multishade eye shadow palettes and false lashes. Lastly, the holiday collection will consist of 10 other items, including nail polish, a makeup bag and additional lipsticks.
“When you think of makeup, the brand that pops into your mind — for something legit — is MAC. Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand,” Rihanna Told WWD.