The trend of shock-value style in the music world, embodied by Lady Gaga, Nicki Minaj and a slew of wanna-be followers, has supposedly reached the up-and-coming rapper, Kreayshawn. Best known for her catchy single, “Gucci Gucci,” Kreayshawn, born Natassia Zolot, is also becoming known as a beacon of outrageous style. In the music video for “Gucci Gucci” she wears a pink Minnie Mouse-ears headband while rapping along the streets, and in the video for “Bumpin’ Bumpin’ she dons a Flintstones hoodie while belting it out on the roof of a building.
I’m not sure who first declared her a style icon, but her performance last night as the opener for Neon Indian on the Noisey College Tour in the Goldstein Auditorium in Schine Student Center would not lead one to call her the next Lady Gaga. Wearing a pair of short black Ugg boots, Kreayshawn began the show wearing a loose hoodie and skinny jeans, but soon complained of how hot it was and took off the hoodie to reveal a simple red t-shirt that rested right above her navel. Nothing at all remarkable, or even distinct.
In front of a crowd that barely filled the front eighth of the standing-room-only floor—maybe 100 students turned up—Kreayshawn belted out the lyrics to her songs while walking around the stage holding a microphone and flailing her free arm in an attempt to induce passion in her flat songs. Students did not seem thoroughly impressed, and many chatted while few even swayed to the music.
The best part of the show, apart from the free neon pink Kreayshawn snap bracelets and free Kreayshawn lighters, was that I finally learned how to pronounce her name correctly: Kre-ay-shawn—like “creation,” but with a drawn out ending. Huge accomplishment.